Search Submit Pro

LAMPS PLUS Lights Up The Search Results Page With Search Submit Pro

In 2004, Yahoo! Search Marketing advertiser LAMPS PLUS decided to step up its search marketing efforts in order to boost online sales. LAMPS PLUS, the nation's largest specialty lighting company, was already running a successful Yahoo! Sponsored Search program, which gave its extensive product line prominent placement in sponsored results across the Web.

But LAMPS PLUS wanted additional exposure whenever Internet users searched for lighting products. It also wanted to make sure the company's web pages were accurately represented in the algorithmic search results. However, LAMPS PLUS faced two major challenges - a site not optimized for web crawlers and a large amount of dynamic content. LAMPS PLUS turned to Search Submit Pro to help enable integration into the main body of the search results.

Company Background

Established in 1976, LAMPS PLUS is the nation's largest specialty lighting company, with over 40 retail locations throughout the western United States. The company's award-winning web site boasts a vast inventory, with thousands of functional and decorative home lighting products and d�cor accessories available to home d�cor enthusiasts across the U.S.

The Plan - Use Search Submit Pro to Increase Coverage

The LAMPS PLUS web site (www.lampsplus.com), features more than 8,000 pages and 5,500 products. Built with framed pages, the site would be challenging to optimize for web crawlers. LAMPS PLUS used Search Submit Pro to quickly and easily submit URLs for its entire product line, ensuring these pages would be available to Web users conducting relevant searches.

The Results

With the tools and reporting available through Search Submit Pro, LAMPS PLUS is able to closely monitor and evaluate the success of its efforts. The company is achieving a return on investment of more than 800% with Search Submit, making it a highly cost-effective complement to its Sponsored Search program.

LAMPS PLUS - Lessons Learned

• Sites built with framed pages will likely have difficulty with web crawlers indexing content. Use Search Submit to ensure that your pages are indexed.
• If your web site features content that is constantly changing as you add new inventory, run special promotions, etc., use Search Submit Pro to ensure that the index includes your most updated pages.
• If your site has a large number of pages, use Search Submit Pro to streamline page submission.
• Sites featuring a very large product inventory can quickly and easily submit their entire product line to the index and receive frequent updates, eliminating the need for continuous account management.