You can't win the Yahoo! Searchlight Award if you don't enter!

An outstanding entry is an advertising/marketing campaign that shows creativity and innovation in its use of search. We are looking for examples that show how advertisers take search beyond online direct response to achieve objectives such as driving offline sales, brand support, branded engagement, new product launches, buzz capitalization, building brand affinity, integrating search with off- and online media, and using search to support other media channels.

Rules/Considerations

Agencies may submit as many campaign entries as they like, provided each entry is a distinct client advertising/marketing campaign that shows creativity and innovation in its use of search, as described above. Yahoo! Search Marketing will confirm receipt of entries and will notify all entrants.