About the Award

The Yahoo! Searchlight Award represents Yahoo!'s commitment to the best and most creative search advertising ideas and executions. It recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset. The award specifically illuminates the quality and outstanding nature of work in the context of an overall multi-media campaign.

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There is only one way to win a Yahoo! Searchlight Award: by the vote of the attendees at our annual Yahoo! Searchlight Award Show in New York. Yahoo! selects finalists from the entries submitted. The finalists will present their campaigns to a panel of industry leaders and an audience of their peers. After brief critiques by the panel, the audience votes and a winner is awarded a custom Yahoo! Searchlight.