About the Award:The Yahoo! Searchlight Award represents our commitment to the best and most creative search advertising ideas and executions. With the Yahoo! Searchlight award, we recognize and reward the utilization of search marketing in creative and innovative ways. The Yahoo! Searchlight award acknowledges advertising agencies who utilize search marketing applications in new and unique ways and specifically recognizes the quality and outstanding work of an overall multi-media campaign. There is only one way to win a Yahoo! Searchlight Award: by the vote of the attendees at our annual Searchlight Award Show in New York. |
"...... it's time to talk about search. Let's be clear that we are not talking about the IP delivery of the Yellow Pages. What we are talking about is a significant and structural change in human behavior." Rob Norman, CEO of GroupM Interaction Worldwide |
