A new ranking model, which will determine an ad's ranking in search results based on bid amount and ad quality, will be launched on Monday, February 5 in the U.S. market. The new ranking model is designed to improve user results, which may translate into more effective ads, more relevant traffic for you and higher conversion rates—helping to drive better results for your business.

These recorded online seminars, conducted by Yahoo! Search Marketing specialists, can help walk you through the upcoming changes and what you can do to get the most out of your upgraded account. Ninety minutes spent learning about the new Sponsored Search can save you a lot more time down the road.

It's 2007, and everyone seems to be doing it. Launching a blog for your business can serve as a vital means to communicate with your customers and get help your message out.

A new study shows how to reach "Brand Advocates"—those loyal and engaged consumers who act as "word-of-mouth powerhouses"—through Search, Social Media and Communication Tools. A bushel of interesting stats awaits you...

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