TOP STORY Making the "Ultimate Connection" Get your pencils sharpened and your ideas on paper: It's your last chance to enter the contest that could bring your small business $25K in clicks, mentoring from a search marketing expert, and a "power lunch" 17 stories above New York City. The entry deadline is May 30.  Complete Article
WHAT'S NEWS Short Descriptions Now Required When creating or modifying an ad, you must now write a short description of 70 or fewer characters; long descriptions are optional. Make sure you create a short description for all existing ads to guarantee that important information is included when the ad appears in Yahoo! Search results Complete Article
NEW AT YAHOO! Digging Deep into "Panama" Three new flash tutorials in our Help Center provide you with the inside scoop on bidding and ranking, ad testing and geo-targeting. Taking just a few minutes each to view, it's time well spent. Complete Article
MAXIMIZING YOUR CAMPAIGN
Spring Cleaning for Your Ads
Now's the time to add keywords and enhance the titles and descriptions in your ads to reach more customers shopping for Father's Day, graduations and other seasonal events. Plus, get 6 optimization tips from our editorial experts. Complete Article
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