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Turning Browsers into Buyers

Marketers who rely on Sponsored Search to generate site traffic and sales are making a smart choice but still may be missing a critical element in their quest to generate more leads. The fact is, many website visitors are simply browsing. They are clearly looking for something you offer, but are not yet ready to buy. How will you get them to come back when they are?

The key is to capture anonymous website traffic by inviting visitors to opt in to your emailing list. Building a healthy opt-in list is the top priority for today's successful marketers; in fact, 94% of U.S. marketers use or plan to use email to contact customers and/or prospects in 2006 (Forrester Research study, 2006).

Adding a "Subscribe Here" form to your website will help you get more out of your search marketing efforts, turning website browsers into opt-in contacts you can market to.

Top Three Tips for Building Lists
An opt-in email list is your key to a base of loyal, repeat buyers who refer new business your way. Use these three tips to really pump up your registrations:

1. Location. Location. Location
Add an email registration form to your home page and other pages of your website. Use a bold image that jumps off the screen, and always include a clear call to action.

2. Different Strokes for Different Folks
Readers want control over what email they receive. Offer different opt-in forms for different publications or product lines, and use your opt-in form to gather one or two fields of data relevant to your business, like t-shirt size or area of interest. The more you know about your readers, the better your ability to deliver targeted messages.

3. Content
Clearly express the benefits of joining your mailing list. Let subscribers know whether your newsletters contain advance product information, the "inside scoop" or special coupons.

A leading email product like Campaigner from GOT Corporation can help you build your list in an easy, secure way. Templates help you follow up with email newsletters, flyers and announcements. Learn more about how you can grow your opt-in list quickly and effectively.