NEW AT YAHOO!

Manage Bids Page Changes

Removal of some data columns and addition of new information affects all advertisers, even if you have not yet upgraded

We're about to introduce some minor changes to the current Sponsored Search Manage Bids page so that all advertisers---both those who have upgraded and those who have not---will have equal access to the same relevant bidding information.

In early December, some of the information you're used to seeing on the Manage Bids page will no longer be available. The "Top 5 Max Bids," "Position" and "Your Cost" columns will be removed from the current account interface. The View Bids tool will also no longer be available.

Instead, you'll see two new columns on the Sponsored Search Manage Bids page:

1. Estimated Average Position
This column provides an estimate of the average position in which your ad may be displayed on the results page, based on your max bid and the bids of other advertisers.

2. Bid Range for Top Positions
This column displays the bids for the positions at the top of the search results page for each of your keywords.

These two new data points will remain once your account has been upgraded, and you'll be able to use them in the same way. We encourage you to become familiar with this new information, as it will be important to your bidding decisions going forward.

So remember, while some of the information you've been used to will no longer be available, you'll still be able to forecast your ad's estimated position by looking at the Estimated Average Position column.

To learn more about the upgrade to the new Sponsored Search, visit the Upgrade Center.

If you have any questions regarding this information, or if we can assist you in any way, please contact us at 866-YAHOO-98 (866-924-6698).