TOP STORY

Burning Questions

All advertisers will be upgraded to the new Sponsored Search platform over the next few months, so we're sure that you may be wondering what's involved. To clear things up, take a look at these most commonly asked questions that we've received over the last month.

NEW AT YAHOO!

Manage Bids Page Changes

While all U.S. advertisers will be upgraded to the New Sponsored Search over course of the next several months, we are scheduling these upgrades in batches. If you would like to be among the first to begin using the new platform, we invite you to request an early upgrade of your account.

WHAT'S NEWS

New Study Reveals what Holiday Shoppers Want

The Yahoo!/Harris poll shows that three out of four holiday shoppers will buy gifts online, and most are likely to purchase from small businesses. Free shipping and secure payments are the top considerations for shoppers at online small businesses.

STRATEGIES

7 Ways to Build Brand Awareness

A good web site has the potential to sell products and promote your company's image. Find out how to make the most of the Internet by creating a web site that builds brand awareness.

Yahoo! Search Marketing Blog

STATS