Improve Your Conversion Rates
9 tips to help optimize your landing pages
We focus a lot of attention on writing good ads, but where those ads lead is equally important in helping lead toward a sale. Here are nine tips to help get your visitors to stick around your site and buy from you.

Holiday Search Marketing Strategies
Getting your customers to shop 'til they drop (a lot of money on your site)
More than 80% of consumers did at least some holiday shopping online in 2006, and 50% bought more online than the year before. Take advantage of these five best practices to help your business have a "green Christmas."

Blocked Domains to Launch This Month
A roundup of our latest product enhancements
As a part of our ongoing effort to improve the value of the network and your traffic, we have undertaken several initiatives. The newest of these, launching later this month, is "Blocked Domains," which allows you to specify certain sites in our partner distribution network on which you do not want your ads to appear.

New Payment Option and a Special Offer
Secure, flexible online payments with PayPal
If you're an online retailer, you probably already use PayPal as a method of payment for your customers. And now, you have the convenient option to move funds directly from your existing PayPal account to pay for your search marketing click charges.

Lessons in Yahoo! Search Marketing
New, free webinar series helps you get a handle on your campaigns
We're offering a new, free webinar series for advertisers, both for those who are just learning to use Sponsored Search, and for those with more experience who want to take their online marketing to the next level.

Need your news fix before next month?
Visit the Yahoo! Search Marketing Blog now or subscribe via email.

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Product Update

Here's what's new about Sponsored Search:

• New info and functionality on "Create New Ad" page
• See all ads with a low quality index score
• "Next" and "Previous" buttons to aid account navigation
• Customize and have reports emailed to you

The Tool Box

This month's top FAQs:

• Why can't I see my ads?
• What are the Standard and Advanced match types?
• What does it mean if I have two bars on my quality index?
• Where can I find more keywords for my account?

Our Help Center is a comprehensive resource for using and succeeding with Sponsored Search.

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