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Search sells: New statistics point to big online business.

There are more people using online search than ever before. In fact, most adults who buy online rely on search engines to research their purchases.¹ Here's a quick look at who's searching and why:

• 60 million people use a search engine on an average day.²
• 88% of adults who purchase items online conduct some sort of online research at least sometime prior to completing their purchase.¹
• 67% of U.S. adults who research online before making a purchase decision use search engines as a research tool.¹
• 40% of those conducting online research go to search engines first. Nearly equal percentages of respondents who use search engines to research products online use them to find a web site from which to buy (54%) or investigate where to purchase their desired product (53%).¹

Put your business on Yahoo!, the most popular destination on the Web.³
51 million active users come to Yahoo! each day to shop, check news, sports and finances or just send email. ³ Our search engine is everywhere they are, easily available whenever they need it. That's a lot of potential searchers-and they might be looking for you. Take steps now to ensure that your business is included in relevant search results, so you can connect with customers searching for what you sell.