TRAFFIC UPDATE

Publisher Network Expanding

Beta test of Yahoo! Publisher Network self-serve platform launches; will eventually offer Web sites of all sizes ability to display Yahoo! ads

A new program offers Yahoo! Search Marketing advertisers not only more targeted traffic from a wider variety of Web sites, but also the opportunity to increase revenue from your own site by presenting sponsored listings. That's because we have announced the extension of our Yahoo! Publisher Network in the U.S. to include a broader set of high-quality online publishers. Through the enhanced distribution network, small- and medium-sized Web publishers can utilize Yahoo!'s relevant advertising products and host quality content through an easy-to-use, self-serve platform at http://publisher.yahoo.com.

We're rolling out the program slowly through an invitation-only beta program, but expect to open it up to all publishers later this year.

The Yahoo! Publisher Network self-serve platform will enable web publishers to sign-up online for Yahoo! advertising products and provide them fast, easy access to other syndicated Yahoo! content and products. Additionally, the new platform will test Yahoo!'s next-generation matching technology, which is designed to achieve the utmost in relevance of the advertising delivered to publishers' sites.

"The goal of the Yahoo! Publisher Network is to offer web publishers of all sizes everything they need to maximize the value of their site for themselves and for their users," said Ted Meisel senior vice president, Yahoo! Inc. "By providing the broader publishing community with new revenue sources and compelling content, we aim to create an even more rewarding online experience for publishers, advertisers and users."

The first advertising product that Yahoo! is offering to small- and medium-size publishers is its Content Match contextual listings. The Content Match self-serve beta enables publishers to sign up online, place Yahoo!'s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Powered by Yahoo!'s next-generation matching technology, the Content Match Online Beta helps webmasters monetize valuable site inventory and provides additional qualified leads to advertisers.

If you are interested in being considered for the self-serve beta program, please apply here.