Technology Solutions
Integrate our campaign management capabilities into your own.
Our Enterprise Web Services enable you to develop software that interacts directly with Yahoo! Search Marketing campaign management systems.
How it Works
The application programming interface (API) provided through our Enterprise Web Services gives you direct access to our systems, allowing you to perform many of the functions available through our standard account interface. Using SOAP transactions, you can establish deep integration between your own technologies and our paid search marketplace.
What types of customers use Enterprise Web Services?
The API provided through our Enterprise Web Services is useful to a number of organizations needing programmatic access to Yahoo! Search Marketing's systems, such as:
- Technically Sophisticated Advertisers
- Digital / Online Advertising Agencies
- Search Engine Marketers
- Ecommerce Companies
- Comparison Shopping Engines
- Campaign Management Technology Providers
- Web Analytics Providers
- Co-Marketing Referral Partners
Benefits of using the API provided through Enterprise Web Services
Simplify your campaign management.
Our API provides an open platform and universal data format that can easily be adapted to efficiently manage Yahoo! Search Marketing accounts, campaigns, ad groups, ads, reports and more. You can receive account, campaign and ad performance reporting in a format that enables integration with your business systems.Reduce your cost-per-transaction.
Automation via our API is more efficient than the standard web-based account interface, reducing cost-per-transaction by allowing your resources to focus on optimization and other value-added roles.- Take campaign management and optimization to the next level.
You can create customized applications with automated business rules that govern Yahoo! Search Marketing campaign management and optimization.
Sign-up for Enterprise Web Services
To take advantage of the efficiency and customization that system access through our Enterprise Web Services provides, please click here.