Industry Solutions
As a driver of thought leadership and a provider of advertising solutions, Yahoo! is committed to understanding and improving upon the way businesses and customers connect. To stay apprised of consumer behavior and identify new opportunities in the marketplace, we commission a wide range of third-party studies every year.
Couple this with the recent finding that Yahoo! is the search engine most influential to people's purchase decisions¹, and you can see why advertising with Yahoo! could mean great things for your business.
The following pages detail Yahoo!'s industry knowledge and offerings, and explore the findings of recent research across major consumer categories.
Automotive
Drive automotive shoppers to your web site or dealership.
Drive automotive shoppers to your web site or dealership.
Financial and Insurance Services
Invest in an opportunity to connect with new customers.
Invest in an opportunity to connect with new customers.
Healthcare
Advertise where consumers are looking for health-related information.
Advertise where consumers are looking for health-related information.
Retail
Attract customers to your online-or offline-store.
Attract customers to your online-or offline-store.
Technology
Connect with customers interested in the latest consumer technology.
Connect with customers interested in the latest consumer technology.
Telecommunications
Reach out to customers who are searching for telecommunications products and services.
Reach out to customers who are searching for telecommunications products and services.
Travel
Drive cost-effective travel traffic and online bookings.
Drive cost-effective travel traffic and online bookings.
- Simultaneous Media Survey (SIMMVII), BIGresearch, February 2006, based on overall ranking across eight categories: Electronics, Apparel/Clothing, Car/Truck, Grocery, Home Improvement, Telecom Services, Medicines, Eating Out.