Technology Solutions
Yahoo! has technology and service teams committed to helping advertisers, technology providers and agencies implement cost-efficient and scalable search marketing solutions. Our Enterprise Web Services enable companies to design software which interacts directly with Yahoo! Search Marketing campaign management systems through our Application Programming Interface (API).
Industry Solutions
Yahoo!’s industry knowledge spans major consumer categories. In addition to highly effective advertising solutions, we can provide insight into consumer behavior and industry trends via a variety of third-party research studies commissioned over the last year.