Telecommunications

Reach out to customers who are searching for telecommunications products and services.

Millions of consumers are using search to gather the information they need on telecommunications products and services. As the most popular destination on the Web,¹ Yahoo! is the first place many consumers turn to find information on the products they want. Yahoo! Search Marketing can help connect you with this audience—and customers who are searching for what you sell.

Search and the Telecommunications Industry

• Yahoo! Search reaches 40% of Internet users who purchased a cell phone offline in the last 12 months.²
• 24 million consumers performed a search for wireless service in 2005.³
• The volume of wireless searches performed increased by 72% from 2004 to 2005.³
• 61% of wireless consumers who use search expect the brand leader to be in the top 3 results.³
• 81% of consumers, when researching VoIP, would use search to determine which companies offer service.⁴

What Yahoo! Search Marketing Can Do for Your Business

In January 2006, there were more than 6 million searches for cell phones, DSL, cable/satellite TV or VoIP on the Yahoo! network.⁵ Whether you are an incumbent carrier, reseller, or a new entrant to the market, you should leverage search to get in front of in-market shoppers to increase exposure for your brand.

• Sponsored Search is one of the most efficient and measurable vehicles available to advertisers today. It allows total flexibility for your marketing efforts, along with the opportunity to reach consumers who are searching specifically for what you offer.
• Content Match enables you to reach beyond search to connect with more Internet users, generate more targeted leads and increase the visibility of your brand. Content Match expands the reach of your existing Sponsored Search ads by displaying them beside content on popular web sites.
• Search Submit provides extra reach and relevance within natural listings.

Research Studies

"Search and the Purchase Process: VoIP", National American Testing Organization, 2006
"The Role of Search in the Wireless Market", Compete, Inc., 2005

Best Practices

• Frequently review product offerings and best sellers for relevant keyword additions.
• Ensure that your copy includes your latest offer.
• Understand the interplay of search and other online and/or offline media.
• Leverage search for branding, in addition to direct response mediums.
• Link keywords to relevant landing pages with strong call to action.