Retail

Attract interested customers to your online-or offline-store.

As the most popular destination on the Web, Yahoo! attracts millions of consumers every day.¹ Yahoo! Search Marketing connects you with this audience—and motivated shoppers across the Yahoo! distribution network-enabling you to reach customers when they're searching for what you sell.

Search and the Retail Industry

Online shopping has grown 30% year over year from 2005, and search is the most common starting point for online consumers looking to make a purchase—either online or offline. ²

• Nearly half of online buyers use search engines before making their online purchase.³
• Consumers using search spend a third more time when visiting retail sites than non-search visitors.⁵
• Search influences offline purchases. 78% of apparel searchers reported that the information they found searching influenced their offline purchases.⁶
• Retailers report that search is their leading source of new customers, driving 36% of new web customers on average.⁴

What Yahoo! Search Marketing Can Do for Your Business

Search provides the unique opportunity to engage with consumers who are searching specifically for what you offer.

• Yahoo! Sponsored Search is one of the most flexible, efficient and measurable vehicles available to retailers today.
• Yahoo! Search Submit provides extra reach and relevance within natural (algorithmic) listings.
• Yahoo! Shopping's Product Submit enables you to submit your products for distribution on Yahoo! Shopping, and across relevant partners on the Web. With 13M unique users per month, Yahoo! Shopping is one of the leading shopping sites.

Best Practices

• Build a broad list of keywords that spans both head (high volume) and tail (low volume) terms, and represents all of your available inventory.
• Capture all versions of your trademark term.
• Always include the keyword in your title and description.
• Include competitive pricing and promotions in your titles and descriptions.
• Include multi-channel options such as in-store pick up.
• Choose landing pages that are highly relevant to the keyword. Product searches should land on product pages.

Retail Best Practices

Research Studies Commissioned by Yahoo! Search Marketing

"Search and the Engaged Shopper," Compete, Inc., 2005
"Teens Search for Apparel," North American Testing Organization, 2005
"The Role of Search in the Consumer Buying Cycle," comScore, 2004