Healthcare

Advertise where consumers are looking for health information.

As a private, easily accessible and comprehensive source for health and medical information, the Internet is being used by more and more consumers to find health-related information, products and services. As the most popular destination on the Web,¹ Yahoo! attracts millions of these consumers every day and Yahoo! Search Marketing can help you connect with customers looking for your products and services.

Search and the Pharmaceuticals Industries

When it comes to health-related information and issues, millions of consumers are searching online.

• 61% of the U.S. population (18+ years) looked for health information online during the past 12 months.²
• Search is the first place 51% of searchers go to find health information.⁴
• Searchers leverage more information sources than the average online user of health resources.⁴
• 31% use search to gather information before seeing a doctor.⁴
• 34% of searchers will not take a medication without looking it up online first⁴

What Yahoo! Search Marketing Can Do for Your Business

• Sponsored Search is one of the most efficient and measurable vehicles available to advertisers today. It allows total flexibility for your marketing efforts, along with the opportunity to reach to consumers who are searching specifically for what you offer.
• Content Match enables you to reach beyond search to connect with more Internet users, generate more leads and increase the visibility of your brand. Content Match expands the reach of your existing Sponsored Search ads by displaying them beside content on web sites.

Research Studies

"Searching for the Cure", Hall and Partners, 2006

Best Practices

• Understand the interplay of search and other online and/or offline media channels.
• Leverage search for branding, in addition to direct response mediums.
• Link keywords to relevant landing pages with strong call to action.