Sponsored Search
Pricing:
Control how much you spend on Sponsored Search.
Sponsored Search pricing is based on two things and you control both: your monthly budget and your maximum bid.
You pay only when your listing is clicked.
Sponsored Search is based on a pay-per-click pricing model. You set maximum bids—or the maximum amount you’re willing to pay each time your ad is clicked. Bids start at $0.51.
Align your budget with your business goals.
When you log into your Sponsored Search account, you can take advantage of budgeting features that allow you to set daily spend caps and manage your monthly budget.2
To help you determine how much you want to spend, use the pricing tool in your account to get an estimate of the number of impressions and clicks you may receive each month for your selected keywords. By typing in different bids, you can see how increasing or decreasing your spend may affect your estimated average impressions and clicks.3
When developing a budget for your Sponsored Search campaign, consider factors like cost-per-acquisition-how much you want to spend to get a customer-and return-on-investment-how much profit is generated per all money spent.
Your listing position is based on a combination of your bid and your ad’s quality.
An ad’s quality is how relevant your ad when it is compared to competing ads. It is displayed in the ad group level in your account from one to five bars. Ads are ranked based on a combination of your bid and your ad’s quality. Generally, ads with a higher quality index may be rewarded with higher placement in search results and a lower cost-per-click.
It only takes $600 to get started.4
All it takes to get started is a $600 initial deposit that is applied towards your click charges.
- The minimum bid for each click is variable and starts from $0.5. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of $0.5 and others a minimum bid of $2.0.
- Please note: Your daily spend cap is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
- The numbers are calculated using your bids and the prior seven days’ worth of data for your keywords. This is an estimate and not a guarantee of click volume.
- Each account requires a non-refundable $600 initial deposit, which applies towards click charges. There is a minimum bid requirement of $0.5 per click-through. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of $0.5 and others a minimum bid of $2.0.