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Sponsored Search
How to Get Started
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Step 1: Target your customers by location.Choose the geographic area(s) in which you would like your ads to appear. You can target a specific area within Hong Kong. |
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Step 2: Choose your keywords.Select words and phrases relevant to the products and services your business provides and also receive additional keyword suggestions. |
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Step 3: Set your maximum bids and budget.Determine the maximum amount you are willing to pay per click, along with your target monthly budget.1 |
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Step 4: Create your ad.Write the ad that will be displayed when customers search for your products and services. An ad consists of a title and description about what you offer and also your URL. |
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Step 5: Review your ad and activate your account.Review your ad, enter your contact and payment information and then activate your campaign. |
We aim to get your ads online within an hour of submission2 – so you can connect with customers quickly
For more details on how to sign up, view the Online Sign-up Tutorial.
For expert assistance in setting up your campaign, consider our Assisted Setup option for $1,000.3 Our experts will create a campaign that’s customised to your budget and goals. Find out more
- Please note: Your daily spend is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
- Subject to various criteria, including nature of the search terms and presence of sensitive content in the ad campaign.
- A $600 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. There is a minimum bid requirement of $0.5 per click-through. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of $0.5 and others a minimum bid of $2.0. The $1,000 assisted setup service fee is non-refundable. There is no service fee to sign up through Self Serve.