Sponsored Search
Geo-targeting:
Target your customers in a specific area within Hong Kong.
Displays ads to customers in a specific area within Hong Kong or to users who express interest in that area.
Getting your business prominent placement in search results is ensured with Yahoo! Search Marketing - the world leader in Sponsored Search. The geo-targeting feature of Sponsored Search enables you to display your ads to potential customers located or interested in particular geographic areas within the market selected for your account.1 You can promote your business to a local audience and/or customers across the entire market.
How does geo-targeting work?
You can select your geographic targets during the sign-up process, and easily change or add to your list of locations later when you log into your Sponsored Search account. Your geo-targeted ad may then be served to users based on one or more of the following:
User’s location—A search is conducted from your targeted location.
Interest location—A user includes the name of the location as part of the keyword they search.
Who benefits from the Sponsored Search geo-targeting feature?
- Small businesses that want to drive traffic to their physical shop or office
- Service-oriented businesses or individuals, such as plumbers or estate agents
- Large businesses that want to drive customers to their web site and/or physical shop locations
- Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors including the level of targeting selected.