Resources

Blogs
Online Marketing Organisations
Yahoo! Press Releases

Blogs and Forums

The following blogs and forums provide an array of commentaries and discussions from a variety of industry pundits, publications and organisations to enhance your understanding of traffic quality and other challenges facing online advertisers.

SearchReturn
SearchReturn readers get carefully selected search engine information, actionable website marketing tips and expert advice with site owner Detlev Johnson.

Search Engine Land
Search Engine Land is a hub for news and information about search engine marketing, optimisation and how search engines work for searchers. You can also find an archive dedicated to click fraud news here.

Search Engine Journal
A publication that specialises in search engine news. Search Engine Journal has been featured in media outlets such as NPR Radio, Search Engine Watch and Business Week multiple times.

Search Engine Blog
SearchEngineBlog reports on the search world from a grassroots perspective. This blog is written by professional search marketers, for professional search marketers.

Search Engine Round Table
The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums.

Marketing Pilgrim
Brings you the latest news and reviews related to internet marketing and online advertising.

Traffick
Traffick is charting the rise of search engines with a special eye toward the business side and how search engine marketing is changing how everything and anything is sold and marketed using the internet.

Search Marketing Standard
Offers practical and informative articles, interviews with entrepreneurs, tips and advice from leading experts in the industry, latest news and much more.

Shuman Ghosemajumder
Shuman Ghosemajumder is editor of his personal web site on business, media and technology.

Search Engine Watch Forum
Featured discussions from other online advertisers.

Webmaster World Forum
A forum for the members to share and gain knowledge in operating and promoting a website.

Online Marketing Organisations

There are several online resources that can offer valuable insight into how advertisers and search providers think about traffic quality and, in some cases, take specific action. These organisations also offer opportunities to engage with a larger advertiser community. Here are some of the most well-known:

Interactive Advertising Bureau (IAB)
The IAB is the trade association for the internet marketing industry. Their aim is to ensure marketers can easily identify the best role for online and help them engage their customers and build their brands.

Click Quality Council
The Click Quality Council^TM is an independent group of leading online advertisers, advertising agencies and click quality monitoring firms. The organisation provides feedback and insight on issues relating to click quality that can be shared with the industry.

European Interactive Advertising Association (EIAA)
The EIAA works as a common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe.

Yahoo! Press Releases

Yahoo! is one of the leading search engines on the Web and we continually strive to improve the traffic our advertisers receive.

To view a list of Yahoo! press releases, please click here
.