Pricing Discounts - Your click charges may be discounted based on our assessment of the quality of the traffic source.

The Click Filter Report tells you about clicks that our Click Protection System identified as invalid – and were not charged to you.

Featured Questions

Q: Why does my third-party tracking software package show that I'm not getting as many clicks as Yahoo! Search Marketing is reporting?

A: There may be a number of reasons why the number of hits you see in your independent tracking are different from the number reported by Yahoo! Search Marketing. Click here for complete answer.

Understand Your Traffic

Our analytics product is an easy way to help you monitor your traffic quality. This free tool shows you how many conversions result from clicks that are generated by your Yahoo! Search Marketing campaign.