Steps for signing up
Creating an online marketing campaign is simple.
- Target customers by geographic location.
- Display your ad to customers throughout the entire market or select specific regions.1
- Choose keywords related to your business.
- Use our Keyword Suggestion Tool for suggestions of relevant words and phrases.
- TIP: Make a list of your products or services before sign-up. Review your web sites and your competitors' sites for keyword ideas
- Tell us how much you'd like to spend.
- Specify a daily spending limit that fits with your monthly budget and set a maximum cost-per-click-the amount you're willing to pay for each click on your ad.2
- Create your ad.
- Write an ad promoting your products and services. Your ad will consist of a title, description and URL.
- TIP: Incorporate an offer if you have one, and be concise and professional in your writing.
- Review and activate your ad.
- Review your online marketing campaign details and enter your billing information to activate your account. Your ad can go live within minutes.3
- Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors, including the level of targeting selected.
- Please note: Your daily spend is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
- Subject to various criteria, including nature of the search terms and presence of sensitive content in the ad campaign
A £60 initial deposit is non-refundable and will be applied to click-throughs. There is a minimum bid requirement of £0.05 per click-through. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of £0.05 and others a minimum bid of £0.10.