How much does it cost?
You control the marketing cost.
- You choose keywords and set a daily budget that works for your business.1
- You determine the amount you’re willing to pay each time your ad is clicked—and you pay only when it gets clicked.2
- You can stop displaying your ads or cancel your service at any time.
You can view your potential results.
When you sign up, you'll be able to view estimated results for your campaign.3

Account Daily Spending Limit
This amount x 30 is your monthly budget.
This amount x 30 is your monthly budget.

Maximum Bid
This is the amount you are willing to pay for each click to your web site.
This is the amount you are willing to pay for each click to your web site.

Monthly Impressions
This is an estimate of the number of times your ad will appear in search results.
This is an estimate of the number of times your ad will appear in search results.

Monthly Clicks
This is an estimate of the number of clicks you could receive.
This is an estimate of the number of clicks you could receive.


- Please note: Your daily spend cap is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
- The minimum bid for each click is variable and starts from £0.05. Please note that as the minimum bid depends on the specific search term, certain keywords will have a minimum bid of £0.05 and others a minimum bid of £0.10.
- The numbers are calculated using your bids and the prior seven days' worth of data for your keywords. This is an estimate and not a guarantee of click volume.
Each account requires a nonrefundable £60 initial deposit, which applies towards click charges.