Benefits of Tracking Your Results
It's Worth the Effort
A great retailer once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But when you advertise online, you CAN know which half is wasted…and which half is working. The key is to track your results and concentrate your advertising budget on the methods that are most effective.
| The benefits of tracking your results:
Increase revenue: Save time: Save money: |
When you track your results, we think you'll find that advertising with Yahoo! Search Marketing Sponsored Search delivers the greatest value. You only pay when someone clicks through to your site, so you get a higher return on investment (ROI) than with other types of advertising. Additionally, Yahoo! Search Marketing's targeted traffic often results in higher conversion rates because customers are actively searching on a specific term and then choosing your search listing.
Airline Network
Industry: Travel
Return on Investment: 50:1.
For every £1 spent with Yahoo! Search Marketing, Airline Network recoups £50 in sales.
"Yahoo! Search Marketing’s Sponsored Search search should be first on the list of any online marketing programme...it is an absolute must for any serious online retailer".
Airline Network, an independent UK travel company, was looking for a form of online advertising that offered good return on investment, cost-control and the ability to track and analyse results. The company turned to Yahoo! Search Marketing to fulfil its online marketing goals and Yahoo! Search Marketing targeted search listings delivered results that far exceeded expectations.