This calculator measures the ROI (return on investment) of a CPM (cost per thousand) impressions advertising model, such as many banner and button buys.

Enter the following data to see your ROI:
(Please insert decimals in place of commas in your calculations)

 Total monthly impressions from your CPM advertising:
 Estimated average CPM: (₤)
 Click-through rate: (%)
 Conversion rate: (%)
 Average profit per conversion: (₤)
The Results

Please enter your data above and click "calculate" to view the results.

Note: We will not record your data in any way.
These are estimates only and not a guarantee of Return On Investment.