How to Manage Your Bids
Learn how to use the View Bids Tool, which helps you understand the competitive bid landscape and tells you how much your max bid needs to be for a specific position.
How to Control Your Spending
Learn how to use Budgeting, which helps you manage your account funds more effectively and control the amount you spend.
Benefits of Tracking Your Results
Tracking lets you accumulate the data needed to make decisions on changing your keywords, your titles and descriptions or your bids.
How to Measure Results
Learn about the three standard ways to measure the effectiveness of your spend and use our detailed instructions and tools for calculating them.
Determine the Source of Your Clicks
Use tracking URLs to identify the source of your site traffic. This is an essential step for calculating your return on investment.
Determine the Source of Sales and Conversions
Discover how to track the site behaviour of your visitors using cookies or IP addresses.
Tracking Tips and Suggestions
5 Strategies that will make tracking your advertising spend easier.
Maximise Your Click-Throughs
10 tips that every advertiser should know to increase targeted traffic and sales
Write More Effective Search Listings
Learn how to write compelling titles and descriptions that will increase your click through rate and ensure you receive targeted leads to your website
How to Find More Keywords
Nearly every Yahoo! Search Marketing advertiser could add unbidded keywords that will bring in more customers at minimal cost. Find out more about the variety of simple ways in which you can increase your coverage on our network.
Measure Listing Performance with New Click Index™ Meter
How is your listing performing? The Click Index serves as a scorecard for success. Find out what to do if your listings are not performing.
Advanced Match Type Tutorial
Millions of customers are searching on the Yahoo! Search Marketing network, but they don't always find the products and services they're looking for. This is because customers often enter many variations on keywords that advertisers aren't bidding on yet.