Product: Sponsored Search

Sponsored Search provides advertisers with a precise and efficient way to connect with customers searching for their specific products and services. It also offers content providers and search portals an effective way to monetise their sites. By leveraging our services, our Distribution Network can generate revenue without the costs and challenges of building and maintaining their own commercial search capability.

What is Sponsored Search?

Users search for specific products and services, and Yahoo! Search Marketing’s advertisers bid for position in the Search Results. When a user clicks on a search result, this triggers a payment from the advertiser to Yahoo! Search Marketing. This revenue is then split between Yahoo! Search Marketing and the relevant site.

Why Sponsored Search?

A Sponsored Search partnership with Yahoo! maximises partner revenue and ensures high advertiser conversion rates by connecting businesses to consumers with the right offer at the right time. This is the product of several key factors, including high click-through rates, extensive advertiser coverage and favourable price-per-click figures.

Yahoo! Search Marketing’s Relevancy Guidelines ensure the highest quality listings for your user base, improving the usability of your site and safeguarding the satisfaction of your users.

Companies that generate more than 500,000 web searches on a monthly basis can join Yahoo! Search Marketing’s Distribution Network.

Contact Yahoo! Search Marketing