Sponsored Search

Why use Sponsored Search?
Connect with customers searching for what you sell.

Sponsored Search is a great way for you to connect with the ideal customers—the ones already interested in what your business offers. Text ads that appear in search results promote your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.

Unlike other marketing options, a Sponsored Search account offers measurable results and lets you test different ads. Sponsored Search can achieve multiple objectives, including acquiring new customers, increasing brand awareness or influencing purchasing decisions.

There are many types of Internet marketing, but one thing sets Sponsored Search apart: you don’t go looking for customers, they find you.

Reach the Yahoo! audience

Yahoo! Canada has more than 2.7 million francophone Canadian visitors per month.¹ As a result, Sponsored Search provides you with a unique Internet marketing opportunity: to promote your business on one of the Web’s most popular destinations and reach millions of active users.