Sponsored Search
How much will it cost?
Control how much you spend on Sponsored Search.
Sponsored Search pricing is based on two items you control: your monthly budget and your maximum bid.
You pay only when your listing is clicked.
Sponsored Search is based on a pay-per-click pricing model. You set maximum bids—or the maximum amount you’re willing to pay each time your ad is clicked. Bids start at $0.151.
Align your budget with your business goals.
When you log into your Sponsored Search account, you can take advantage of budgeting features that allow you to set daily spend caps and manage your monthly budget.2
To help you determine how much you want to spend, use the pricing tool in your account to get an estimate of the number of impressions and clicks you may receive each month for your selected keywords. By typing in different bids, you can see how increasing or decreasing your spend may affect your estimated average impressions and clicks.3
When developing a budget for your Sponsored Search campaign, consider factors like cost-per-acquisition—how much you want to spend to get a customer—and return-on-investment—how much profit is generated per all money spent.
Your bids affect your listing position in search results.
The ads associated with your keywords are ranked in search results based on maximum bid. By raising your maximum bid, you may move up your ad position and increase your potential for impressions and clicks.
Simple to get started.
Simply set up an account and get started.
- The minimum bid for each click is variable and starts from $0.15.
- Please note: Your daily spend cap is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days).
- The numbers are calculated using your bids and the prior seven days’ worth of data for your keywords. This is an estimate and not a guarantee of click volume.