Sponsored Search

Geo-targeting:
Target your customers on a market-wide or local level.

Getting your business prominent placement in search results is ensured with Yahoo! Search Marketing - one of Canada's leaders in Sponsored Search. The geo-targeting feature of Sponsored Search enables you to display your ads to potential customers located or interested in particular geographic areas within the market selected for your account. You can promote your business to a local audience and/or customers across the entire market.

How does geo-targeting work?

You can select your geographic targets during the sign-up process, and easily change or add to your list of locations later when you log into your Sponsored Search account. Your geo-targeted ad may then be served to users based on one or more of the following:

User’s location—A search is conducted from your targeted location.

Interest location—A user includes the name of the location as part of the keyword they search.

Who benefits from the Sponsored Search geo-targeting feature?

• Small businesses that want to drive traffic to their physical shop or office
• Service-oriented businesses or individuals, such as plumbers or estate agents
• Regional businesses looking to target customers interested in products and services in a specific locality
• Large businesses that want to drive customers to their web site and/or physical shop locations