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Sponsored Search

Product Features:
Get better results with new, improved features.

Geo-targeting
 Display your ads across the entire market, or narrow your distribution to specific areas. Identifying your ideal market enables you to better target your customers and control your costs.
Campaign Budgeting
  • Set your monthly budgets at the campaign level.
  • View estimated impressions and clicks for the maximum bids you set. Increase or decrease the number of impressions and clicks you are projected to receive simply by adjusting your maximum bid or monthly budget.1
Optimization Tools
  • Ad testing - Test multiple versions of your ads to determine which message provides the best results.
  • Best ad display - Choose to let the Sponsored Search system automatically display your most effective ads more frequently.
Account Management Features
  • Campaign scheduling - Set specific start and end dates for your campaigns.
  • Keyword research - Get related keyword suggestions based on your existing ads.
  • Bulk ad management - Import bulk campaigns, ads and keywords to your account via a spreadsheet.
Reports
  • Customized performance reports - Manage your account at a level that works best for you. You can choose to view an overview of your campaigns or detailed breakdowns of ad, URL and keyword performance.
  • Billing and payment reports - Access comprehensive billing and payment information any time.
  • Charting - View your data in graphical form.
  • Forecasting - Get keyword and ad group performance projections.1
  • Download reports to your desktop.
Fast Ad Activation
 We aim to get your new or revised ad campaigns online within an hour of submission2 - so you can connect with customers quickly.
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  1. Impressions and clicks are not guaranteed, and should be used only for directional purposes.
  2. Subject to various criteria, including nature of the search terms and presence of sensitive content in the ad campaign.
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