Sponsored Search

Why use Sponsored Search?

Sponsored Search is a great way for you to connect with the ideal customers—the ones already interested in what your business offers. With text ads that appear in search results, this promotes your business to people who are actively searching online for your products or services. And you pay only when your ad is clicked.

Unlike other marketing options, a Sponsored Search account offers measurable results, lets you test different ads. Sponsored Search can achieve multiple objectives, including acquiring new customers, increasing brand awareness or influencing purchasing decisions.

There are many types of Internet marketing, but one thing sets Sponsored Search apart: you don’t go looking for customers, they find you.

Reach the Yahoo! audience

Yahoo! Search Marketing’s distribution network enables you to reach up to 90% of active Australian Internet users.² Sponsored search provides you with a unique Internet marketing opportunity: to promote your business on one of the Web’s most popular destinations and reach millions of active users.

Read Sponsored Search success stories

See how Sponsored Search Internet marketing has helped other businesses connect with customers. Read case studies