Sponsored Search

Geo-targeting:
Target your customers on a market-wide or local level. Displays ads to customers in a specific geographic area or to users who express interest in that area.

Sponsored Search displays your business in search results on the web’s most popular destinations. The geo-targeting feature of Sponsored Search enables you to display your ads to potential customers located or interested in particular geographic areas within the market selected for your account.¹ You can promote your business to a local audience and/or customers across the entire market.

How does geo-targeting work?

You can select your geographic targets during the sign-up process, and easily change or add to your list of locations later when you log into your Sponsored Search account. Your geo-targeted ad may then be served to users based on one or more of the following:

User’s location—A search is conducted from your targeted location.

Interest location—A user includes the name of the location as part of the keyword they search.

Who benefits from the Sponsored Search geo-targeting feature?

• Small businesses that want to drive traffic to their physical shop or office
• Service-oriented businesses or individuals, such as plumbers or estate agents
• Regional businesses looking to target customers interested in products and services in a specific locality
• Large businesses that want to drive customers to their web site and/or physical shop locations