Sponsored Search
Geo-targeting:
Target your customers on a market-wide or local level.
Displays ads to customers in a specific geographic area or to users who express interest in that area.
Sponsored Search displays your business in search results on the web’s most popular destinations. The geo-targeting feature of Sponsored Search enables you to display your ads to potential customers located or interested in particular geographic areas within the market selected for your account.1 You can promote your business to a local audience and/or customers across the entire market.
How does geo-targeting work?
You can select your geographic targets during the sign-up process, and easily change or add to your list of locations later when you log into your Sponsored Search account. Your geo-targeted ad may then be served to users based on one or more of the following:
User’s location—A search is conducted from your targeted location.
Interest location—A user includes the name of the location as part of the keyword they search.
Who benefits from the Sponsored Search geo-targeting feature?
- Small businesses that want to drive traffic to their physical shop or office
- Service-oriented businesses or individuals, such as plumbers or estate agents
- Regional businesses looking to target customers interested in products and services in a specific locality
- Large businesses that want to drive customers to their web site and/or physical shop locations
- Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors, including the level of targeting selected.
¹ Offer is only valid for advertisers opening a new Australian Sponsored Search account through this promotion. Each account requires a non-refundable $100 initial deposit. Advertisers signing up for the Assisted Setup service will receive $100 off the service charge. For Self Serve sign ups, a non-refundable $100 will be deposited into the account and will be applied toward click charges or the minimum monthly spend. Limit one offer per customer, and one use per customer on a single account. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. Minimum bids start at $0.10 per click through. Search listings subject to editorial review. Other terms and conditions may apply. See the Advertiser Terms and Conditions when you sign up.