KeywordForecastMatchType

The KeywordForecastMatchType object enumerates the tactics that are used in a forecast.

Sponsored Search displays your ads to search users who enter search queries related to your keywords. Sponsored Search has two match types:

• Standard - Displays ads for exact matches to your keywords, as well as for singular or plural variations, common misspellings, and topics that are relevant to your keywords, titles, and descriptions.
• Advanced - Displays ads for a broader range of searches relevant to your keywords, titles, descriptions, and web content.