Yahoo! Search Marketing

ForecastKeywordBatchResponse

The ForecastKeywordBatchResponse object returns the forecasted results for a given set of keyword and (optional) ad group combination.

The forecasted results include two elements, the forecastResponseDetail element (the forecast), and the forecastLandscape element (the forecast landscape). Use both of these elements to determine how an ad group or keyword might perform.

For example, suppose you'd like to know how the keyword "red wagon" might perform at a bid price of 50 cents. The forecastResponseDetail element will return a set of performance metrics (the forecast) using the bid price of 50 cents. The forecastLandscape element will return sets of performance metrics (the forecast landscape) using data points above and below 50 cents (for example, perhaps 20 cents, 40 cents, and 70 cents) which you can use for comparison.

Elements

Element Data Type Description
canonKeyword string The canonical form of the keyword
errors Error[] A list of errors (if the operation failed) or an empty list
forecastLandscape ForecastResponse
  Data[]
A list of forecasts for the ad group or keyword, using data points above and below the bid (or bids) specified in the request.
forecastResponse
  Detail
ForecastResponse
  Data
The forecast for the ad group or keyword, using the bid (or bids) specified in the request.
keyword string The keyword provided in the request
matchTypes ForecastMatch
  Type[]
The match types provided in the request
operationSucceeded boolean Whether the operation succeeded
warnings Warning[] A list of warnings (returned if the operation has any) or the empty list.