Yahoo! Search Marketing

Account

The Account object represents an account, a business or department that controls a marketing budget. An account is a collection of campaigns and is associated with a master account. Values set at the account level override corresponding values set at the master account level and apply to all campaigns in the account.

Before you attempt to set the sponsoredSearchON, advancedMatchON, and contentMatchON elements, read Setting Tactics.

A note about the tax code elements (hasFiscalCode, fiscalCode, hasNifCif, nifCif, hasVatRegistrationNumber, vatRegistrationNumber):
These elements are set using the AccountService addAccount operation. However, these elements cannot be viewed or updated using AccountService getAccount, getAccounts, or updateAccount operations. To view or update these elements, or if you have other questions about these elements, please contact your Account Management Team.

Elements

Restrictions *
Element Data Type Description Add Full-Up Part-Up
advancedMatch
  ON
boolean If true, Sponsored Search (advanced match type) is enabled. If you enable advancedMatchON you must also enable sponsoredSearchON. Opt Req Opt
businessItem string The business item. Used by the KR market only. Opt Opt Opt
businessType
  Code
string The business type code. Used by the KR market only. Opt Opt Opt
contentMatch
  ON
boolean If true, Content Match® is enabled. Opt Req Opt
displayURL string The display URL for the account, which appears with other account information in the web application. Req Req Opt
fiscalCode string The Fiscal tax code. Required by the IT market if hasFiscalCode set to true. Opt Opt Opt
hasFiscalCode boolean Indicates if the Fiscal tax code is available. Required by the IT market (must set to true or false). Opt Opt Opt
hasNifCif boolean Indicates if the NifCif tax code is available. Required by the ES market (must set to true or false). Opt Opt Opt
hasVatRegistration
  Number
boolean Indicates if the VAT registration number is available. If set to true, EU markets must supply the vatRegistrationNumber. Opt Opt Opt
ID string The account ID. The ID is automatically assigned by the system when the account is created and cannot be changed. RO Req Req
marketID string The two-character market ID code for the master account (see Market IDs).
Currently, the market ID is the same for all accounts under a given master account. To determine which market ID to use, use the AccountService and the getAccount operation to look up the market ID for other accounts under the master account (specified by MasterAccountID).
Req RO RO
masterAccount
  ID
string The master account ID the account is associated with. RO RO RO
name string The account name. Req Req Opt
nameFurigana string The account name in Furigana. Used by the JP market only. Opt Opt Opt
nifCif string The NifCif tax code. Required by the ES market if hasNifCif set to true. Opt Opt Opt
personalID string The user's PIN number. Used by the BR, KR, and TW markets. Opt Opt Opt
presidentName string The president name of the company. Used by the KR market only. Opt Opt Opt
sitePassword string The customer-supplied password that is used by Yahoo! staff to review the content of password-protected web sites. Opt Opt Opt
siteUserName string The customer-supplied username that is used by Yahoo! staff to review the content of password-protected web sites. Opt Opt Opt
sponsoredSearch
  ON
boolean If true, Sponsored Search (standard match type) is enabled. Opt Req Opt
vatRegistration
  Number
string The value added tax (VAT) registration number. Required by the EU markets if hasVatRegistrationNumber set to true. Opt Opt Opt
websiteURL string Company web site URL. Used for manual editorial review. Opt Opt Opt
     * See Restrictions for more information.