Enterprise Web Services is the underlying platform of our Yahoo! Search Marketing API Program. The platform enables you to build applications that interact directly with our Sponsored Search marketplace via our Marketing API.
Direct programmatic access allows you to design client software that more efficiently manages large accounts and automates many of the tasks associated with implementing and maintaining search marketing campaigns.
You can also use the Enterprise Web Services platform to develop customized solutions that integrate your own technologies with our Sponsored Search marketplace in new and innovative ways. There are many third-party companies that have built a business by offering additional value-added functionality to our clients. We believe that providing you with the appropriate level of technical and marketing support will help you get your business started or help you grow your business to the next level.
To learn more about our Marketing API and how you can improve the overall performance of your online advertising efforts, begin by reading the documentation, FAQs, and downloads, or learn more about our Commercial API Program, which provides you with additional technical and marketing support to grow your business.
For further assistance, please contact your Technical Account Management Team at ews-help@yahoo-inc.com or send us a message through the online Support Form.