Wednesday, April 16, 2008
On April 15, 2008, Yahoo! Search Marketing released EWS Version 4.0.0 in our production environment. Version 4.0.0 is a major version release and includes features that are backward-incompatible. We urge you to complete your development on Version 4.0.0 as soon as possible, as we plan to deprecate EWS Version 3.2.0 on July 15, 2008.
EWS Version 4.0.0 supports a new variable minimum bids feature, which may significantly impact your bidding strategy. As part of this change, minimum bids are no longer fixed for all keywords--they may be higher or lower than $.10.
EWS Version 4.0.0 is configured to work with this new variable minimum bid system. Thus, if you do not upgrade to EWS Version 4.0.0, you may not be able to manage your account to its full potential.
Prior to launching your new code into production, we strongly urge you to start experimenting with Version 4.0.0 in the EWS sandbox to safely make any required changes to your client application and test your implementation. Then, launch your new code into production as soon as possible.
Please note that the EWS documentation, available on the Technology Solutions Portal, explains the new features in more detail.
For more information about our versioning process, please read our Versioning FAQs here.
If you have further questions, please contact your Technical Account Manager or ews-help@yahoo-inc.com.
Posted by William McNeal at 3:30 PM