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Sign up for an API license key.

To be considered for API access to your Yahoo! Search Marketing account(s) through our API Program, you must have an active Yahoo! Search Marketing master account in good standing. If you do not have an account with us, you can sign up here.

If approved for API access, we will provide you with an API license key for managing your accounts or the accounts you manage on behalf of other companies.

Once you complete the sign-up process below, your request will be submitted to the Sales Technology Programs team at Yahoo! Search Marketing for evaluation.

Master Account ID*

If you manage accounts on behalf of other companies, you need only enter your own Master Account ID once. Your Master Account ID can be found in the upper right hand corner of your Sponsored Search account. To log in to your account, please click here.

Company Name*

Primary Business Contact Email*

For verification purposes, the company name and primary business contact email must match the records specified in your Sponsored Search Master account.


In addition to the business contact, please identify a technical contact for your organization.

Technical Contact First Name*

Technical Contact Last Name*

Technical Contact Email*

Technical Contact Phone*

Do you manage or plan to manage accounts on behalf of other companies? If yes, check here:

What market(s) do you plan to operate in?*:


By applying for access to the Yahoo! Search Marketing Application Programming Interface (API) and clicking the Submit button below, you agree to be bound by the API Access & Analytics Program Terms, which can be found by clicking here.

* - denotes required field

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